Местят ОСКАР-ите от КОДАК?

11 януари 2012г. Само броени дни след като Кино-академията в Лос Анджелис организатор на наградите ОСКАР уведоми в края на декември сегашните наемодатели от Kodak Theatre, дом на наградите Оскар от 2002 г. насам, че договорът за наем вече няма да се подновява автоматично и вероятно ще предостави на друг церемонията по връчване на наградите “Оскар” след 2013 г., вече се е появил кандидат с дълбоки джобове, съобщиха от прес-офиса на Академията,

Супер компанията собственик на едни от най-големите зали в САЩ и по света AEG, вече е предложила 7100 места в Nokia Theatre в центъра на Лос Анджелис и вече води преговори със служители на Академия, според източник, близък до преговорите, цитиран от „Холивуд репортер“.

В момента Академият плаща на CIM Group, собственик на два пъти по-малкият Kodak с 3,400 места. Докато новото предложение идва в пакет, който включва повече места, по-добра инфраструктура, по-голяма промоционални възможности и спомагателни съоръжения. Голямо влияние оказва и концентрацията на хотели и ресторанти, и най-вече местоположението, добре известно на всички със съседният Staples Center, зала-майка на баскетбола и хокея на лед в „Града на Ангелите“.  Не е за пренебрегване и външната част около залата, заобиколена от площада за фен събития и гигантските билбордове. В момента всяко събитие се рекламира един месец предварително на електронните ЛСД билбордове, които могат да се видят отдалече в центъра, така и от близките магистрали.

“Възможностите на Nokia са толкова много по-голями”, казва Рон Семайо пред медията, старши вицепрезидент в ESPN, който през 2008 г. премести своите годишни награди за Аспи от Kodak в Nokia.

И Kodak и Nokia са страхотни места, но за да постави на едно ТВ шоу, то Nokia предлага по-лесен достъп, което е от решаващо значение за Американските музикални награди, защото ние променяме нещо всеки три минути,“ казва Орли Аделсън президент на Dick Clark Productions организатори на Американските музикални награди.

AEG също помага в спонсори за събития и изпраща листовки и имейли към огромния си списък на потенциалните участници, включително и тези, които посещават спортни събития, като мачовете на леда на Лос Анджелис Кингс и на паркета на Лос Анджелис Лейкърс.

В надпреварата за домакин на ОСКАР-ите се очаква да се включат и L.A Шрайн Аудиториум и Музикалният център, но двете са по-малки, и по размер, и по маркетинг , сравнени с AEG. Други възможни места, но е малко вероятно да бъдат сериозно взети предвид, са Pasadena Civic Auditorium (който е домакин на Еми в продължение на години и има 3029 места), Ampitheater Гибсън “в Юнивърсъл Citywalk (6189 места), Walt Disney Concert Hall (2265 места) и Wiltern театър (2344 места).

Стойността на лизинга е неизвестен, но въпросът с парите е значителен: данъчните регистри на Академията показват, че групата е похарчила 21,4 милиона долара, за да постави на 2010 г. “Оскар”, плюс $ 1.6 милиона за вечерта на губернатора.

CIM Group, собственици на Kodak, се очаква скоро да подадат заявление за откриване на производство по несъстоятелност, или най-малкото да бъдат реорганизирани по начин, който може да има даде шанс за още едно десетилетие. Всъщност, шансът е на страната на „по-големият“. И на тзои, който върви напред и има прогрес. КОДАК си го помним все така.

2 comments for “Местят ОСКАР-ите от КОДАК?

  1. 2012/02/01 at 2:39 PM

    Kodak Theater Owner Begins Negotiations to Retain Oscars

    FEB 1, 2012

    The CIM Group is the first to hold talks with the movie Academy about the future location of the Academy Awards

    The Kodak name might be coming off the theater in Hollywood but the Oscars could still stay in that location.

    The Academy of Motion Picture Arts & Sciences has entered negotiations with the CIM Group, which owns the complex, about a new contract to keep the awards ceremony there beyond 2013, a source at the Academy tells The Hollywood Reporter.

    The Academy would not comment on the record. A spokesperson for the CIM Group declined to comment.

    The Academy signed a 20-year lease on the venue in 2002, but it contains an opt-out provision after 10 years. In late December the Academy notified CIM it was not picking up its option to remain in the theater after the 2013 show. That was seen as a negotiating ploy. While the Academy seems to lean strongly toward staying in the theater, there is no assurance it will do so.

    CIM is the first to hold formal discussions about the future home of the awards but others are expected to woo the Academy as well, most notably the AEG Group, which operates the Nokia Theater in L.A. Live in downtown Los Angeles.

    AEG, say sources, would offer the Academy not only the downtown theater but also opportunities to use adjacent public space and numerous other surrounding venues for parties, events and more. AEG would also offer additional promotion beyond what is available in the Kodak.

    No official negotiations between AEG and the Academy have taken place yet, although there were some preliminary, informal discussions in December. There are complications with the Nokia Theater because it is also home to the Emmy Awards. When the deal with the TV Academy was made, AEG apparently gave an option that if the company ever brought in the Oscars, the Emmys would have the right to opt out. Since the two award shows are months apart, it is unclear if the TV Academy would exercise that option if it comes to that.

    An AEG spokesman did not return a call seeking comment on Wednesday.

    Eastman Kodak, which is in bankruptcy, said on Monday in a federal court filing in the Southern District of New York that it wants to get out of the 20-year contract it made in 2000 for naming rights the theater. The first Oscar telecast from the 3,400-seat theater took place in 2002.

    At the time the deal was made, the theater was described as the new permanent home of the Academy Awards. Now that may not be the case.

    Kodak wants to stop making $4 million annual payments, so the CIM Group would be expected to seek a new company to buy the naming rights. The main leverage it will have to make such a deal is the presence of the Oscars telecast, which is seen worldwide and will enhance whatever brand has its name on the theater.

    That gives the Academy a lot of leverage to make a better deal for continued use of the theater.

    Academy sources have said the group will take its time in making a decision about the future home of the Oscars. A deal would be negotiated by Academy officials and then have to be approved by the Academy Board of Governors.

    Besides the Nokia, there are many other venues that could accommodate the Oscars, including the Shrine Auditorium and the L.A. Music Center, where the show has taken place in the past.

  2. 2012/02/01 at 2:42 PM

    Kodak Asks Court to Remove Its Name From Oscars Theater

    FEB 1, 2012

    As part of its federal bankruptcy filing, the company is trying to get out of the naming rights deal it made in 2000 for the Hollywood and Highland property, a source at the Academy tells The Hollywood Reporter.

    Kodak will soon be out of the Oscar picture.

    The Eastman Kodak Co., as part of its federal bankruptcy court filing, says it wants to get out of the deal made in 2000 by which it has naming rights to the theater in the Hollywood & Highland complex where the Academy Awards have been held since 2002.

    Kodak, which recently filed for bankruptcy protection, said that it will ask the CIM Group, which owns the mall in Hollywood, where the theater is located, to allow it to get out of its contract.

    The deal is worth $75 million over 20 years, according to the filing, and the next annual payment, according to other sources, is for $4 million. As of last month, Kodak had been current on its payments.

    The financial problems of the company that once dominated the photography business have been well documented. At the end of December, the Academy of Motion Picture Arts and Sciences notified CIM Group that it would not renew its option to remain in the theater after the 2013 show.

    That was seen at the time as a negotiating ploy. The Academy and CIM could still make a deal for the Oscars to remain in the theater, which was designed in part specifically to accommodate the show and telecast which is seen worldwide.

    At the time, it was clear the Academy was anticipating this move by Kodak. The Academy officials felt, with good reason, that the leverage CIM would have in finding a new company for a naming rights deal was primarily having the Oscars, which would give that brand global recognition.

    The Kodak Theatre, as it is now known, is not the only part of the complex associated with the Oscars. The entire grand entrance is filled with memorabilia and signage tied to past Oscar winners and the show.

    The Academy has said it will take some months to make any decision on whether to stay in the Kodak or move elsewhere. One venue that has been mentioned as a possible new home is the downtown Nokia Theater in L.A. Live. While sources close to the AEG Group have said they plan to bid aggressively for the Oscars, Academy spokespeople have said there have been no meaningful negotiations.